In today’s automotive market, customer expectations have evolved. The rise of online purchasing means that by the time a potential buyer steps into your showroom, they’ve done their research. Now, it’s up to you to offer a unique, engaging experience that justifies their visit. But how do you stand out? How do you turn a visit into a sale and a customer into a brand advocate?
We surveyed 500 car buyers to find out what makes an exceptional showroom experience. The result? A comprehensive report that outlines five crucial steps you can take to improve your Net Promoter Score (NPS), boost customer satisfaction, and enhance your dealership’s reputation.
